Post by account_disabled on Mar 10, 2024 6:59:31 GMT
The same users but other noncommercial phrases that showed ads in our data set include global warming bible verses and habitat for humanity. Disappearance of rightcolumn ads In line with Googles public statements this week weve seen another shift righthand column ads started shifting to the bottomleft position and then disappeared completely as of this morning February . This is a day graph for the occurrence of righthand ads and bottom ads in our data set The disappearance of rightcolumn ads correlates almost perfectly with the jump in ad blocks at the top of the page.
Google has now confirmed both changes via multiple sources see The SEM Post Search Europe Cell Phone Number List Engine Land. Its worth noting that even with the substantial jump in ad blocks the righthand column historically contained up to ads so this shift represents an overall drop in ad positions. Across the searches in the MozCast data set ads now max out at per page with a total ad count of . As of February there were up to ads on a page top side and a total count of ads. While top ads are more prominent Google has take an overall . drop in AdWords ads in our data set across the past week.
Where is Google headed We can only speculate at this point but there are a couple of changes that have been coming for a while. First Google has made a public and measurable move toward mobilefirst design. column Google may be trying to standardize the advertising ecosystem across devices. Second many new righthand elements have popped up in the last couple of years including Knowledge Panels and paid shopping blocks PLAs. These entities push righthand column ads down sometimes even below the fold. At the same time Knowledge Panels have begun to integrate with niche advertising in verticals including hotels movies music and even.
Google has now confirmed both changes via multiple sources see The SEM Post Search Europe Cell Phone Number List Engine Land. Its worth noting that even with the substantial jump in ad blocks the righthand column historically contained up to ads so this shift represents an overall drop in ad positions. Across the searches in the MozCast data set ads now max out at per page with a total ad count of . As of February there were up to ads on a page top side and a total count of ads. While top ads are more prominent Google has take an overall . drop in AdWords ads in our data set across the past week.
Where is Google headed We can only speculate at this point but there are a couple of changes that have been coming for a while. First Google has made a public and measurable move toward mobilefirst design. column Google may be trying to standardize the advertising ecosystem across devices. Second many new righthand elements have popped up in the last couple of years including Knowledge Panels and paid shopping blocks PLAs. These entities push righthand column ads down sometimes even below the fold. At the same time Knowledge Panels have begun to integrate with niche advertising in verticals including hotels movies music and even.