Post by account_disabled on Jan 9, 2024 4:20:35 GMT
With an absurd touch, this new campaign highlights the importance of having perfect skin, even more so when you are meeting someone new. That is why DAVID Madrid, in collaboration with the Unilever team at WPP, have created this improbable love story of two young professionals in opposite offices , who exchange messages written in steam until the boy's oily skin appears on the scene. and ruins everything. "We wanted to highlight the benefits of Pond's new product without stating the obvious. Instead, we shared a happy scenario that involved how this product solves common skin problems,” commented André Toledo and Saulo Rocha, Executive Creative Directors of DAVID Madrid. 'Love at First Sight' is the agency's first work for the Asian market and for the renowned cosmetics and skin care brand - to make it perfect - Pond's . As it did a few years ago with the 'Bodybuilder' campaign, the brand is once again betting on an original idea that is far from the usual tone of the cosmetics category.
It will be broadcast over the next 6 months on television and digital, first in Asia and then globally. «In categories as competitive as this, the key to reaching consumers is having a disruptive approach and, by doing these types of ideas, we have Email Data become an irreverent, beloved and fun brand that is growing faster than the others. This is the true power of our creative approach ,” explained Pavan Bedi, Global Brand Director at Pond's. For his part, the Managing Director of WPP@Unilever added that they continue to have fun with Pond's Men and "obtain strong business results." This shows that being creative "pays off": "We will not stop until we make Pond's Men an iconic global brand." If you do not see the embedded video correctly, click here. DATA SHEET Campaign: Love at first sight Client: Pond’s Agency: DAVID Madrid Global CCO & Partner: Pancho Cassis Global COO: Sylvia Panico Executive Creative Director.
Saulo Rocha, André Toledo Creative Director: Fred Bosch Copywriter: Luis Giraldo Art Director: Felipe Antonioli Director Accounts: María García Herranz Accounts Supervisor: Irene León Production Director: Diego Basualdo, Alejandro Falduti Producer: Blur Director: Zipi Executive Producer: Mario Fornies, Laia Vidal Producer: Olga Valiño DOP: Nilo Zimmerman Editor: Tamara Torres VFX: Glassworks WPP@Unilever Managing Director: David Dahan Business Director: Sarah-Cate Agnew Account Manager: Natasha Wijeweera Chief Creative Officer: Marco Versolato Senior Producer: Jenni Stiebel Pond’s Global Brand Vice President: Rohit Bhasin Global Brand Director: Pavanjit Singh Bedi Assistant Brand Manager: Esa Mahira Senior Regional Advertising Producer: Attilio Gianfrancesco Regional Advertising Producer: Julia Lim.
It will be broadcast over the next 6 months on television and digital, first in Asia and then globally. «In categories as competitive as this, the key to reaching consumers is having a disruptive approach and, by doing these types of ideas, we have Email Data become an irreverent, beloved and fun brand that is growing faster than the others. This is the true power of our creative approach ,” explained Pavan Bedi, Global Brand Director at Pond's. For his part, the Managing Director of WPP@Unilever added that they continue to have fun with Pond's Men and "obtain strong business results." This shows that being creative "pays off": "We will not stop until we make Pond's Men an iconic global brand." If you do not see the embedded video correctly, click here. DATA SHEET Campaign: Love at first sight Client: Pond’s Agency: DAVID Madrid Global CCO & Partner: Pancho Cassis Global COO: Sylvia Panico Executive Creative Director.
Saulo Rocha, André Toledo Creative Director: Fred Bosch Copywriter: Luis Giraldo Art Director: Felipe Antonioli Director Accounts: María García Herranz Accounts Supervisor: Irene León Production Director: Diego Basualdo, Alejandro Falduti Producer: Blur Director: Zipi Executive Producer: Mario Fornies, Laia Vidal Producer: Olga Valiño DOP: Nilo Zimmerman Editor: Tamara Torres VFX: Glassworks WPP@Unilever Managing Director: David Dahan Business Director: Sarah-Cate Agnew Account Manager: Natasha Wijeweera Chief Creative Officer: Marco Versolato Senior Producer: Jenni Stiebel Pond’s Global Brand Vice President: Rohit Bhasin Global Brand Director: Pavanjit Singh Bedi Assistant Brand Manager: Esa Mahira Senior Regional Advertising Producer: Attilio Gianfrancesco Regional Advertising Producer: Julia Lim.