Post by account_disabled on Jan 6, 2024 5:21:21 GMT
Sustainability is a pending issue in many companies . Nowadays we all want to be sustainable, but what does this really mean? The answers are diverse, although if society agrees on something, it is that it is an important factor to take into account when choosing one brand or another. Ipsos Spain has presented this topic today in a webinar through the experience of Iberdrola . Mónica Oviedo, head of sustainability at the energy company. MarketingDirecto.com has been present virtually to discover the advice of a company of this caliber, which is committed to this type of actions in its strategies. The pandemic has affected many aspects, but the perception of sustainability has remained intact or has even grown in importance. And when we talk about sustainability we go beyond social responsibility or the reputation of companies , since we are not just talking about the environmental factor. Mónica has introduced topics such as diversity or gender equality as keys to meeting the SDGs (Sustainable Development Goals). The head of sustainability at Iberdrola has also introduced the 2030 Agenda as the main objective for sustainable companies. Furthermore, as she adds: « A company loses credibility if it says it has skipped steps. Each private sector has to say exactly what it can do . For Iberdrola, for example, the key concepts are internationalization, reporting and dissemination, in addition to having staff committed to the company's values.
In fact, Iberdrola's sustainability area depends directly on the Government and is made up of a team of about 6 or 7 people in Spain. Although the company has more headquarters in other countries with which it usually shares synergies. An effort that has borne fruit over time, since Phone Number List according to Mónica Oviedo, the Iberdrola brand is currently well valued. Actions to be sustainable For Ipsos, the word sustainability can be translated as profitability and it is something they wanted to make clear with this webinar. There are many actions to improve our business with the possibility of complying with the 17 SDGs. In the words of Mónica Oviedo, specifically there are 169 goals that can be followed to meet the objectives of the 2030 Agenda. And brands are clear about their social duty and responsibility for action, so they cannot stop helping consumers to act on their desire to make more sustainable choices. In this way, to meet the definition of a sustainable company it will have to integrate the value of its audience. This is your business, employee relations, community relations, environmental impact, and leadership practices, among many others. Mónica Oviedo has exemplified this theory with the action in which Iberdrola commits to the women's soccer team . It is about offering an image in line with the business objectives and the values that the company is committed to providing.
It should also be noted that Mónica Oviedo has not focused only on the energy sector, but has offered her point of view for a family food business . In the case of this user who was wondering how to develop the SDGs in a small business like his, the Iberdrola representative's answer was clear: focus on consumption . From there, the businessman must choose the SDGs that are most in line with his business model, such as equal pay, to be recognized in his market. " Large buyers are going to prefer indicators that they will have to visualize as workload, but use them as management ," comments the Iberdrola representative, exemplifying actions with donations or different initiatives. The webinar ended with a round of questions, among which the one that stood out was why these types of actions are not defined as marketing or communication strategies at Iberdrola. Mónica Oviedo was quick to respond to demonstrate the value of these actions without having to talk about marketing: « It's very good to tell it, but you also have to take into account what you normally do . If Iberdrola has an initiative to launch a sustainable action, like that of the female players, it does not mean that we are selling or marketing, but rather that we try to convince about these values. Marketing in the sense that it can be demonstrated is great, but I wouldn't say that campaign is selling smoke, but rather a different initiative with substance behind it ." In fact, the word that the head of sustainability at Iberdrola proposes is evangelize , which is the same as generating clients.
In fact, Iberdrola's sustainability area depends directly on the Government and is made up of a team of about 6 or 7 people in Spain. Although the company has more headquarters in other countries with which it usually shares synergies. An effort that has borne fruit over time, since Phone Number List according to Mónica Oviedo, the Iberdrola brand is currently well valued. Actions to be sustainable For Ipsos, the word sustainability can be translated as profitability and it is something they wanted to make clear with this webinar. There are many actions to improve our business with the possibility of complying with the 17 SDGs. In the words of Mónica Oviedo, specifically there are 169 goals that can be followed to meet the objectives of the 2030 Agenda. And brands are clear about their social duty and responsibility for action, so they cannot stop helping consumers to act on their desire to make more sustainable choices. In this way, to meet the definition of a sustainable company it will have to integrate the value of its audience. This is your business, employee relations, community relations, environmental impact, and leadership practices, among many others. Mónica Oviedo has exemplified this theory with the action in which Iberdrola commits to the women's soccer team . It is about offering an image in line with the business objectives and the values that the company is committed to providing.
It should also be noted that Mónica Oviedo has not focused only on the energy sector, but has offered her point of view for a family food business . In the case of this user who was wondering how to develop the SDGs in a small business like his, the Iberdrola representative's answer was clear: focus on consumption . From there, the businessman must choose the SDGs that are most in line with his business model, such as equal pay, to be recognized in his market. " Large buyers are going to prefer indicators that they will have to visualize as workload, but use them as management ," comments the Iberdrola representative, exemplifying actions with donations or different initiatives. The webinar ended with a round of questions, among which the one that stood out was why these types of actions are not defined as marketing or communication strategies at Iberdrola. Mónica Oviedo was quick to respond to demonstrate the value of these actions without having to talk about marketing: « It's very good to tell it, but you also have to take into account what you normally do . If Iberdrola has an initiative to launch a sustainable action, like that of the female players, it does not mean that we are selling or marketing, but rather that we try to convince about these values. Marketing in the sense that it can be demonstrated is great, but I wouldn't say that campaign is selling smoke, but rather a different initiative with substance behind it ." In fact, the word that the head of sustainability at Iberdrola proposes is evangelize , which is the same as generating clients.